The Reebok brand design & product philosophy

The aesthetics and quality of any given Reebok Eyewear product must be equal to the functionality of that product and both, the function and the aesthetic, must be natural and integral to the product.

This statement is intended to challenge all Reebok Eyewear products. Making functional a product no matter how well it functions is not enough for the Reebok consumer. The challenge, the demand is to create products that not only function and perform better than all the others but that also are pleasing to the eye, that are exciting, that stimulate, that are even emotional. This is the challenge not only to design but it is a challenge to every aspect of the product from R & D to design to development to production. The way Reebok Eyewear product looks will be the most important piece in the building of the Reebok brand and image.

Reebok has a heritage of challenging and redefining how shoes have been made in the past and even the materials they were made from. Is is important to understand the significance of this heritage but it is also important to take that understanding and step into the future.